Communicating Circular Economy: Balancing Strategy, Marketing and PR

Marketers and communicators have a key role in navigating the circular economy. Through messaging and storytelling, we can activate the consumers' will to engage with the circular economy — to reuse, repair and refurbish. Through the correct data and presentation, we can mobilise boardrooms to prioritise circular solutions, efficient resource use, innovative operations and value chain responsibility. In this article, we explore the potentials presented by communicating circular economy and how to balance strategic communications with marketing and PR activities.