Marketers and communicators have a key role in navigating the circular economy. Through messaging and storytelling, we can activate the consumers' will to engage with the circular economy — to reuse, repair and refurbish. Through the correct data and presentation, we can mobilise boardrooms to prioritise circular solutions, efficient resource use, innovative operations and value chain responsibility. In this article, we explore the potentials presented by communicating circular economy and how to balance strategic communications with marketing and PR activities.

A well-crafted sustainability story builds an emotional connection, enhances brand loyalty, and drives meaningful, long-lasting engagement. In an era where consumers, investors, and employees are increasingly used to navigating high-quality sustainability information, mastering sustainability storytelling helps your messages stand out and create their desired impact.

A well-crafted sustainability report can enhance corporate reputation, strengthen stakeholder confidence, and unlock opportunities. However, achieving these outcomes requires more than just a checklist approach to compliance with reporting frameworks. It demands a holistic vision of sustainability as a part of business strategy, compelling storytelling and clear messaging — skills that a sustainability communications expert can bring into the reporting process.

This article explores key strategies for sustainability communications and why they are essential for all companies. Sustainability-related communications have to satisfy a range of stakeholders and topics, from disclosures to crisis management and customer communications. Issues arise when communications and marketing teams lack the necessary in-depth understanding of sustainability — and sustainability teams lack the expertise in crafting clear, impactful communications and storytelling.

Measuring the success of your marketing efforts is crucial for understanding what's working and what's not. By tracking key marketing metrics, you can optimise your campaigns, allocate your budget effectively, and demonstrate the return on your marketing investment (ROI).

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Email marketing remains one of the most effective ways to connect with your target audience and promote your products or services. This article covers the basics of email marketing, including how to build and grow your email list.

Search Engine Optimisation (SEO) is the practice of optimising your website and content to rank higher in search engine results pages (SERPs). Higher rankings mean more visibility, which can lead to increased website traffic, leads, and sales.

Attracting your ideal customer is the cornerstone of any successful marketing strategy.  But simply having a great product or service isn't enough. You need to communicate its value effectively to the right people. That's where messaging comes in.

Social media provides a direct line of communication to your target audience, allowing you to build brand awareness, drive traffic to your website, and generate leads. This article provides a guide to social media marketing for beginners, covering the best platforms and strategies to get started.

Your brand identity is the elements of your brand, such as design, tone and values, put together in a way that identifies and distinguishes the brand in consumers' minds. It's what makes your business recognisable and memorable. This article covers the basics of creating a memorable brand identity.

Free and affordable marketing tools can help you reach your target audience, manage your campaigns, and track your results without breaking the bank. Here are ten we like to use!

A marketing plan details the specific actions you'll take to execute your marketing strategy. It's a step-by-step guide that outlines your tactics, timelines, and budget. Here is our guide to how to create a marketing plan in 5 easy steps!

At its core, marketing is about building relationships with your target audience and demonstrating the value you offer. A well-defined marketing strategy is the roadmap that guides these efforts, ensuring they're focused, efficient, and aligned with your business goals. Read more to learn what is a marketing strategy.

Whether you're launching a startup or trying to expand your existing business, understanding the fundamentals of marketing is essential for success. This Marketing 101 guide will walk you through the basics of marketing, from defining your target audience to choosing the right marketing channels.

Should I invest in paid ads? If you’re looking to grow your business, you may have wondered whether paid ads are worth the investment. While organic marketing strategies can build your brand over time, paid advertising offers a faster way to reach your audience.

If you want your website or blog to be discovered online, mastering the basics of SEO (Search Engine Optimisation) is essential. SEO helps improve your site’s visibility on search engines like Google, making it easier for potential customers to find you.

Your brand story is more than just a marketing message — it’s the heart and soul of your business. A compelling brand story creates an emotional connection, builds trust, and makes your business memorable. In this guide, we’ll break down answers to the questions: what are brand stories and how can you craft your own?

If you're a small-business owner or side hustler looking to grow your brand, you've probably heard that marketing is essential. But what is marketing exactly, and how can you use it to attract customers and generate sales?