Welcome to Marketing Impact Studio

We Build Brands That Matter.

A woman with long, wavy blonde hair and glasses, wearing a yellow textured blouse, sitting on a gray chair in a room with a green wall, a plant on a wooden table behind her.

Communications and strategy partner for forward-thinking brands.

MI Studio is a small agency specialising in sustainability and circular economy communications, branding, and marketing.

MI Studio is led by Ina Tuomala. With a background from Nordic strategic agencies, she has carved out a unique role as a leading expert in branding and communications for companies focused on sustainability, circularity, and impact.

A thin banner with a sequence of colours ranging from dark blue, through shades of green to bright yellow.

Our services

Combining strategic insight with creative execution, we help our clients turn sustainability into a growth lever through strategies, storytelling, and stakeholder engagement.

    • Sustainability communications consulting

    • Marketing, communications, and brand strategies

    • Sustainability and impact strategy alignment with business priorities

    • Green claims auditing (including preparing for ECGT compliance)

    • Speaking, training, and workshop facilitation

    • Messaging and editorial for reporting and roadmaps

    • Content writing for sustainability, circularity, and impact 

    • Brand guidelines and identity

    • Sustainability storytelling and thought leadership

    • Campaign ideation and direction

    • Strategic sustainability events and stakeholder engagement

  • Fractional communications, marketing, and brand leadership. We can step in as fractional or freelance experts into roles like CMO, creative director, or head of sustainability communications.

    Get in touch to inquire more.

A thin banner with a sequence of colours ranging from dark blue, through shades of green to bright yellow.
A serene lakeside scene with tall trees along the shore, calm water reflecting the landscape, mist-covered mountains in the background, and a soft, pastel-colored sky.

Sustainability and circular economy communications.

It’s never been as important for companies to speak truthfully, authentically, and purposefully about their sustainability and circular economy initiatives. We can help you with campaigns, storytelling, green claims audits, reporting, and strategic communications.

Two women sitting on a pink sofa in a cozy, colorful living room, laughing and talking. One woman with curly black hair, wearing a bright green sweater, and the other woman with red hair, wearing a zebra print top, is holding a laptop.

Marketing for purpose-driven brands.

Strategic marketing and GTM support for brands that care. We help you to grow, attract loyal customers, and build trust while driving positive social or environmental change.

Two women wearing headscarves and glasses sit at a table by a large window inside a cafe, engaging in conversation. There are large green plants near them, decorative hanging lamps, and a backdrop of greenery outside the window.

Brand building and creative services for impact.

Looking to build a new brand (or refresh an existing one) focused on making an impact? Our brand-building and creative services help you build a brand that has strong foundations around your purpose, stands out in a crowded market, and scales with intention.

A thin banner with a sequence of colours ranging from dark blue, through shades of green to bright yellow.

Lectures & workshops on sustainability communications

Perfect for inspiration or a knowledge top-up. Tailored sustainability communications sessions for your audience. From 30-minute lunch-and-learns to full-day workshops.

A woman with blonde hair wearing a pink sweater standing on stage in front of an audience in a large, well-lit hall with string lights hanging from the ceiling.